Natural Diamonds · Polki & Jadau · Surat
Timeless elegance, naturally brilliant
Since 2013, every Elite Jewels piece has been drawn, set and finished by hand in Surat, the city that cuts nine of every ten of the world’s diamonds.
Est. 2013 · Surat, India
The Collection
Crafted to be kept forever
Natural diamonds, BIS-hallmarked gold, made in our Surat workshop. Open any piece for its weight, stones and certificate.
What you see here is a selection. Our finest polki, jadau and bridal pieces are shown privately, to protect the designs.
See the private collectionWeddings
Polki, jadau and diamonds, for the whole wedding
Bridal polki and jadau in 22K gold is what our family specialises in, made in our own Surat workshop alongside our natural diamond pieces. A wedding is rarely one piece. Tell us the date, who you’re buying for and roughly what you’d like to spend, and we’ll plan it with you: what to choose, what to make, and what to start first.
Our speciality
Handmade polki & jadau
Our finest bridal work isn’t online. Each design is ours alone, so we show it privately: in the showroom, or as photos on WhatsApp.
Polki
Uncut natural diamonds, keeping their original shape and soft glow, set by hand in 22K gold.
Jadau
The old technique: stones embedded in hand-worked gold with no prongs, so the gold holds every stone.
22K gold
Traditional bridal gold for sets, bangles and the pieces handed down, BIS hallmarked like everything we make.
The engagement
Solitaire, halo and cluster rings in natural diamonds, and matching bands for both of you.
See ringsThe bride
A polki or jadau set for the wedding itself, and diamonds for the reception and everything after.
See the private collectionThe family
22K gold and diamond pieces for mothers, sisters and the people you want to thank, planned together so nothing is left to the last week.
See the collectionMade for the day
A set drawn around the outfit, or an heirloom reworked into something new. Start early. Handmade polki and jadau take time.
How bespoke worksPlan the wedding jewellery
Three taps and we’ll get a WhatsApp message ready for you. We’ll reply with photos of our bridal work and start planning from there.
Bespoke
Made for you, from the first line
Designing and making jewellery is what our family does. Most of what we make starts as a conversation, not a catalogue. Here is how it goes.
01
Conversation
Tell us what it's for and what you love. A photo, a sketch, a piece of your mother's, or just a feeling. We ask about budget early so nothing is designed that you won't buy.
02
Sketch & CAD
We draw it, then build it in CAD so you can see it from every angle before any metal is cast. Change the proportions, stones or metal until it's right.
03
Choosing the stones
Pick your diamonds in person at the showroom or on a live video call. Loose stones side by side, with their certificates, before they're set.
04
Made in Surat
Cast, set, polished and hallmarked in our own workshop. Collect it from the showroom, where we check the fit and finish with you, or we ship it to you in India or abroad.
Start the conversation
Tap what fits and we’ll get a WhatsApp message ready for you. Skip anything you’re unsure of. That’s what the conversation is for.
The Showroom
Walk in, take a seat
Why Elite Jewels
A jewel is only as rare as the hands that made it
01
Hallmarked Gold
Every piece is BIS hallmarked with its own HUID. Check the purity yourself in the government’s BIS CARE app.
Read more02
Documented Diamonds
Natural diamonds only. Each product page lists its karat, gold weight, diamond weight and certificate.
Read more03
Terms in Writing
Warranty, exchange and what we will and won’t cover, set out plainly before you buy.
Read moreExperience in Person
Some brilliance must be seen to be believed
Walk in any day between 11am and 8pm. Or message ahead with the pieces you’ve seen here and we’ll have them out for you, along with loose stones to compare if you’re considering something bespoke.